Evidence. Strategy. Impact.
Our story
Profit Logic Consultancy was founded to bridge the gap between complex data and actionable solutions. We combine rigorous economic analysis, advanced data analytics, and sustainability expertise to help organizations achieve growth and create meaningful social and environmental impact.
Mission
To empower organizations with robust, evidence-based insights that drive sustainable growth, efficiency, and measurable outcomes.
Vision
To become the leading consultancy in evidence-based strategies for sustainable economic and organizational growth globally.
Core values
Integrity
Transparent, reliable, and trusted analysis
Impact-Focused
Solutions that deliver measurable value for clients and communities
Innovation
Applying advanced methodologies to solve complex challenges
Sustainability
Prioritizing long-term economic, social, and environmental outcomes
Dr. Stanley Karanja
Founder & Lead Consultant
Meet the Expert
Dr. Stanley Karanja – Founder & Lead Consultant
Dr. Stanley Karanja is an agricultural development economist and data-driven strategist with over 15 years of experience advising governments, research institutions, and development organizations across Africa and beyond. He has a proven track record in economic analysis, cost-benefit assessment, and sustainable growth strategies, helping organizations turn complex data into actionable decisions.
Throughout his career, Dr. Karanja has worked with prestigious institutions including CGIAR, ILRI, the Alliance of Bioversity & CIAT, and the University of Nairobi, leading high-impact research and development projects in areas such as agroecology, climate-smart agriculture, livestock management, and policy evaluation. He has also developed innovative ex-ante cost-benefit analysis methodologies that are now applied in universities and research centers across Africa, Latin America, the Philippines, and Europe.
Dr. Karanja specializes in:
- Cost-Benefit & Economic Analysis of agricultural and development projects
- Large-Scale Data Collection & Economic Modeling
- Systematic Review & Evidence Synthesis for policy and program design
- Capacity Building & Training for scientists, economists, and development professionals
His work blends rigorous research with practical, data-driven solutions, helping clients achieve sustainable growth while maximizing impact.
Blog
News From My Blog
Optimizing Resource Utilization and Ensuring Timely Results in CBA: Some Insights.
Cost-Benefit Analysis only drives impact when it delivers the right insights at the right time. This piece explores how to strategically prioritize what really matters, tailor the depth of analysis to budget and deadlines, and harness technology and smart data collection to work faster without sacrificing rigor. From infrastructure and health to agriculture and conservation, it offers practical strategies for using limited resources efficiently while keeping decision-makers equipped with timely, decision-ready evidence.
Seeing the Whole Picture: Bringing Social and Environmental Impacts into Cost–Benefit Analysis
Traditional Cost-Benefit Analysis can miss the real story when it ignores pollution, resource depletion, inequality, and job creation—especially in regions like Sub-Saharan Africa. This piece unpacks how to recognize and monetize social and environmental externalities, integrate climate adaptation and employment impacts, and bring communities, youth, and women into the analysis. The result is a more honest, sustainability-focused CBA that guides policies and investments toward long-term social welfare and environmental resilience.
Stop Chasing Sunk Costs: Keeping Cost–Benefit Analysis Focused on the Future
Sunk costs can quietly sabotage even the most rigorous Cost-Benefit Analysis by pressuring us to “defend” past investments instead of choosing the best path forward. This piece lays out a practical approach to separating unrecoverable past spending from future-focused decisions—evaluating opportunity costs, stress-testing assumptions with sensitivity analysis, and communicating clearly with stakeholders. When we treat sunk costs as history, CBA becomes a sharper tool for resilience, agility, and sustainable growth.